
The evolution of in-app video stories is absolutely fascinating to watch. ByteDance currently knows a way to build some of the foremost viral apps within the world, as Douyin (called “TikTok” outside of China) is doing something that’s truly innovative.
What if the era of binary likes, upvotes and Facebook reactions is over and you just respond with a video instead? That’s looking like a possible outcome in the future of micro video apps.
You’d simply hit the share icon, a new social feature that allows users to post their reactions to the videos that they watch.
TikTok is rather big, even more so since Musical.ly was acquired and then merged into it. Currently it’s providing user experiences that essentially eclipse Instagram.
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